Category: Digital Marketing

Client Sourcing

In any business operation, growth cannot take place without bringing in new clients. This is every bit as true for the insurance industry. Client sourcing is the key to long-term success; such acquisition brings in…

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Facebook Ads

Among social media options, Facebook is overwhelming the most popular platform among digital marketing professionals. With billions of daily users around the globe, the platform has become an integral part of everyday lives. It also…

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CCPA

In the world of digital marketing, social media platforms like Facebook and Twitter have unlocked new opportunities to reach audiences. For insurance marketing, Facebook stands as a powerful tool, allowing direct and personal interaction with…

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LinkedIn Ads

Since just after its launch in 2003, the professional networking platform LinkedIn has been a popular tool for connecting with people in any given industry. As a social media platform, LinkedIn is unique in that…

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Digital Marketing

The coronavirus pandemic of 2020 has dramatically altered the shape of the business landscape. Businesses of every size and configuration were forced to change the way they conducted operations almost overnight, and in severe cases,…

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