The Issue with Content Databases (Differences Between Wix and WordPress)

Posted on January 27th, 2023 by nms

As the name implies, content databases store all the content used in a particular website and can be very valuable for your brand. There could be differences. However, it generally includes site documents, document libraries, their associated files, list data, audit logs, and user names and rights.

Content databases are crucial for the smooth operation and effectiveness of a website. And since site-building services incorporate databases, website owners must choose the right platform. 

That’s where Wix and WordPress come in. These two are the top dogs in the site-building world. Likewise, many have built successful websites based on their comprehensive range of content design features. So if you’re currently on the fence about which one to go with for insurance marketing purposes, this is the place to find out. 

Wix vs. WordPress: Which is the Better Choice? 

WordPress is by far the most popular website builder currently in existence. But it isn’t the only option. Coming up quickly on its heels is Wix, which has achieved considerable visibility recently with its savvy marketing. 

Let’s take a look at how both services stack up against each other: 


Pricing is always a crucial factor when choosing a site-building platform. Free is always good, so you will be glad to know that both Wix and WordPress offer a range of services at no cost.

But there is a catch with Wix. While the primary website builder is free, branded advertisements will appear at the top and bottom of the page. Wix also doesn’t offer custom domain names. Thus, it means your name will always include “”. 

Wix does offer premium plans that eliminate the ads and give you access to valuable features such as Google Analytics and eCommerce capabilities. The Unlimited plan costs $12.50 a month, while small business and eCommerce plans start at $17 monthly.

As an open-source platform, WordPress is free to use. However, you must have your domain name and pay for web hosting.

There are a few WordPress hosting providers around, with prices ranging from $2.75 to $29 a month. And unlike Wix, you don’t have to pay for additional themes and plugins, as thousands of them are available at no cost. 

Ease of Use

Wix and WordPress are both reasonably easy to use, but Wix is undoubtedly the more straightforward option. The beauty of both platforms is that you can build impressive-looking websites without knowing how to code.

Wix has the edge in terms of easy-to-use site-building tools. With its drag-and-drop interface, it’s a cinch to choose different elements for your site and arrange them however you want. 

WordPress is harder to use, but it is clearly the more powerful and versatile solution. It has an ingenious block-based editor with a live preview that intuitively lets you create stunning websites. WordPress is the better choice for those that want a range of pro-level site design features. 

The Verdict About Content Databases

Both Wix and WordPress offer such a wide range of powerful features that it should satisfy anyone looking for a website publishing platform with either one. Regardless, WordPress has the edge in terms of flexibility and a wealth of functional features.

Conversely, Wix is remarkably easy to use, which is always a plus, especially for new users. Only you can decide if you would rather have the power and versatility of WordPress or the ease of use of Wix. Whichever you choose, you can go right!  

About Agency Tsunami

Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.