Advantages to a Keyword Strategy

A keyword strategy can give you and your business the upper hand when attempting to attract a new customer and gain more revenue. Is your insurance search strategy falling short of giving you the expected results? It might be time to change things by adopting a more keyword-focused approach. As many experienced SEO specialists will tell you, a well-planned keyword strategy is one of the most effective ways to achieve your site’s goals. 

Keyword Strategy at a Glance

Why should you develop a keyword strategy? Is there any upside to doing so if you already employ standard page optimization methods? 

A keyword strategy will enable you to refine your SEO and make it more powerful. It will help your site’s various pages reach higher ranks on the search engine results pages. 

You already employ keyword research as part of your insurance search strategy. Implementing a keyword strategy will boost your efforts by helping you identify the most effective search terms to prioritize. Consequently, you won’t be wasting time and resources on keywords that won’t give you noticeable results. 

Using Keyword Strategy as a Marketing Tool 

As an insurance agent, much of your work involves attracting potential customers to your site. In doing so, they will hopefully purchase your products and services. 

Employing the right keyword strategy can help you achieve this goal. A well-implemented keyword strategy can help drive more prospective customers to your site by enabling you to get that higher ranking for your website. 

The importance of a keyword strategy comes to the fore when you realize how much organic searches generate web traffic. There is an estimate that approximately 53% of web traffic results from these types of searches that create web traffic. These are primarily unpaid and selected by search engine algorithms. In contrast, only 15% originate from paid ads. 

These findings explain why competition for first-page ranking on the search engine results pages is so fierce. But traffic isn’t the only thing you have to think about. Remember that not all visitors that come to your site this way will turn into paying customers. You can better serve your efforts by utilizing more relevant keywords in your overall SEO strategy.

How to Develop an Effective Keyword Strategy

Keyword strategies are essentially master plans for identifying the most effective keywords you can use to improve your search engine ranking. Such a scenario requires keyword research, enabling you to put together a list of terms based on relevance and search volume. 

The plan also involves prioritizing specific keywords to improve your trust rating among search engines. Your strategy typically requires you to provide the rationale behind your choice of keywords. 

The most effective strategies begin with an outline of keyword categories or subjects you are trying to rank for. It should also explain what makes particular search terms worth investing time and resources.

Ultimately, a keyword strategy should help you refine your keyword research and establish a blueprint for your overall content marketing efforts. The result is that you gain more traffic consisting of people who are likely to patronize your business’s products and services. 

When developing a keyword strategy, keep these two crucial steps in mind: 

1. Your search engine rankings.It will provide essential information such as your page’s performance: the topics your site ranks for, and the search terms customers use to discover your site. 
2. Your keyword objectives.It will enable you to gain the most benefits from your keyword strategy and track your progress accurately. 

Implementing your Keyword Strategy

Now that you know the basics of developing a keyword strategy, here are some tips for implementing it for optimum results: 

1. Optimize your site copy: Include relevant keywords throughout your pages. It will help inform search engine algorithms on what you want your site to rank for. Consider using less apparent phrases. 
2. Create relevant and valuable content: Make sure your content aligns with your target keywords. It will help improve your ranking for applicable search terms. 
3. Work on your ad targeting: Don’t neglect paid searches. They can be just as helpful in attracting traffic as organic SEO. 
4. Get to know your target audience: Finally, develop profiles for your ideal customer. Doing so helps you select the most appropriate keywords for your site. 

About Agency Tsunami

Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.