SEO Tips for Insurance Agencies

Posted on August 26th, 2022 by nms

There are many elements to creating such a campaign and some SEO tips that insurance agencies should follow. The methods can vary considerably from firm to firm and even between different companies in the same geographic location. Nevertheless, specific strategies have proven effective for most organizations in the insurance niche, most of which center around boosting search engine optimization

Essential SEO Strategies for Insurance Agencies 

The most effective SEO campaigns combine technical tweaks and proven marketing practices. Here are some essential SEO strategies that insurance agencies should consider: 

Perform Keyword Research

It is vital to do some keyword research before building an SEO campaign. 

Audiences use these words and phrases when searching for answers or a particular product or service online. Developing a keyword list will help insurance firms determine what questions to target and what topics c

and attract more potential customers. 

Some would argue that keyword research isn’t as necessary for SEO purposes as it once was. Even so, having an effective keyword list is still integral to an effective marketing strategy. Often, these lists provide valuable insight into customer expectations and intent. 

Understanding the target audience is crucial for effective keyword research. Insurers should assess what advantage they have over the competition and what they can offer to prospective customers that they wouldn’t get anywhere else. It makes it easier to develop a target customer profile and formulate an appropriate marketing strategy.  

Work on On-Page SEO

Building keywords is only the first step in an effective SEO campaign. For insurance firms looking to attract the right audiences, it is just as important to know how to use these lists.

A few effective methods for using keywords for on-page SEO are:

  • Incorporating targeted keywords in the title tags of every page
  • Keeping titles to 60 characters or less 
  • Using keywords in H1 Headings
  • Limiting H1 headings to one per page
  • Incorporating keywords in URLs 
  • Keeping URLs short
  • Adding alt text to identify images to search engines
  • Establishing internal links to other pages on the same website

Develop Off-Page SEO

Off-page SEO involves establishing the website’s domain authority via backlinks. As other sources publish links back to the originating website, they enhance the target site’s reputation with search engines. 

When establishing backlinks, sites should focus on quality rather than quantity. Insurance firms can extend their reach via the following methods:

  • Sponsoring local firms and events to get a link on their site
  • Contributing guest posts to industry blogs, newsletters, and publications 
  • Submitting articles on relevant topics to local newspapers
  • Engaging with blog commenters on insurance sites with plenty of traffic 

Utilize Google Business Profile

Google Business Profile (GBP) can be especially useful for insurance firms. These local listings can fit into Google’s search engine, which is where the majority of searches take place. Consequently, GBP can help businesses achieve a favorable ranking in local searches. 

Besides getting favored spots in local searches, Google Maps will list GBP listings, with the relevant contact information featured. Listings could include client reviews, featured photos, and fresh blog posts, further enhancing a company’s visibility. 

As effective as GBP is, companies should still strive to establish a compelling profile. Doing so will help establish their authority and gain an edge over the competition.

Other Influential SEO Strategies Insurance Firms Can Implement 

Companies can explore other options, including establishing social proof, utilizing paid advertising, and focusing on content creation. These methods can help increase traffic, boost conversion rates, and improve site rankings by giving search engines more data to work with when determining the site’s value. 

About Agency Tsunami

Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.