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In recent years, social media platforms like Twitter, Facebook, and YouTube have transformed the digital marketing landscape. Social media allows companies to reach potential new customers in myriad ways, building engagement and interaction that can…

As the years have gone on and the Google algorithm has grown more sophisticated, people have given vastly different answers about the most important part of your search engine optimization (SEO) strategy. Previously, the main…

In digital marketing, many components come together to improve search visibility for companies. It is to ensure that potential customers or clients will reach their website. Once their potential customers or clients land on their…

Earlier this week, Google released a new document geared toward webmasters and search engine optimization (SEO) professionals that details how their lazy-loading online content can be crawled, indexed, and ranked effectively in Google’s search results.…

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant,…