Leveraging Keyword Clustering for Maximum Effectiveness

Posted on March 18th, 2022 by nms

If you’re looking for a powerful tool that can take your insurance search strategy to the next level, consider implementing keyword clusters. An effective solution for seamlessly optimizing SEO content, it also helps speed up and simplify your workflow. And the best thing about it is that it is very easy to implement. In fact, Google’s SERPs provide all the details necessary to utilize keyword clusters to your advantage.

Keyword clustering can be a time-intensive process, to be sure. But all the time and effort you put into it will be worth the SEO and marketing benefits you will get in return.

How keyword clustering benefits you

Keyword clustering is just as beneficial for SEO as it is for marketing. Although it is mostly used to associate keywords with content pieces and content types that rank organically in the SERPs, it could also have long-term benefits. In particular, keyword clustering can help you map out your marketing for the next several months or longer.

Here are some ways by which keyword clustering can benefit an insurance business:

  • More effective content. Keyword clusters give you a better understanding of search and keyword intent via Google’s data. This enables you to write content that better serves your customers.
  • Better integration between marketing efforts. Keyword clusters allow you to repurpose content, which makes it easier to develop content plans that integrate more effectively with your other marketing. Used properly, your keyword clusters can be utilized in your PR, PPC, social media campaigns, and more.
  • Increased productivity. Keyword clustering boosts your productivity by facilitating the alignment of your different marketing teams. It also helps your SEO and writing teams to develop a long-term action plan spanning several months.
  • Avoids keyword duplication. Keyword clustering involves mapping out your keywords in advance, so you are less likely to duplicate them. Because you already know what links to specific anchor text, your content will be better optimized.
  • Long-term scalability. Keyword clustering allows you to target keywords over time and scale them however you wish. This helps you formulate a more definitive SEO action plan.
  • Increased visibility. The on-page optimization allowed by keyword clustering helps increase your visibility in the SERPs.
  • More featured snippets. Keyword clustering boosts your chances of getting featured snippets by determining what other articles are ranking for in the SERPs. You can therefore determine what to include in your content.

How to use keyword clustering to optimize your content

Here are the basic steps to utilizing keyword clustering for content optimization:

  1. Develop keyword clusters during SERP analysis. Analyzing the SERPs helps you figure out what type of content you should develop. Pay particular attention to the content ranking for the keyword you want. Whether they are articles, home pages, or product pages, those are what you should focus on when creating your content.
  2. Use keyword clusters to figure out new content possibilities. Look at the different SERP features closely. Elements such as videos, images, featured snippets, knowledge panels, and “people also ask” (PAA) features are especially useful for creating new content and content opportunities.
  3. Choose appropriate keywords. Use keyword clustering to discover opportunities you may not have considered otherwise. If you can gather several keywords from a single article or page, it will be easier to develop a content plan that accommodates your desired keyword.
  4. Avoid keyword cannibalization. Keyword clustering makes it easy to track which keywords you used in specific sections or pages, so you can avoid using them repeatedly. Just as importantly, you will be less likely to use a focus keyword in two content pieces or create two content pieces for keywords that should be clustered in a single article.

Keyword clustering as prep work

As crucial as keyword clustering is, it might help to think of it as sort of preparatory to the real work of SEO. In many ways, it is like shopping for ingredients and preparing them before getting down to the business of actually cooking the meal. Neglect this step, and your planned meal could end up a disaster.

Keyword clustering essentially facilitates the process of developing an effective insurance marketing strategy. Analyzing the SERPs will give you a deeper understanding of your customers. You’ll know how well specific keywords perform and what you need to do to improve your site’s ranking. If all goes well, you will have a fully scalable content plan, a streamlined and efficient team with everyone on the same page, and powerful and effective optimized content.

About Agency Tsunami

Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.