Looking Into Google’s September 2019 Core Update

In an effort to provide more accurate search results and a better user experience, Google continually updates its core algorithm, the set of instructions that process search queries. Over the years, Google has updated its…

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search keyword strategy

Since the dawn of online search, keywords have been the foundation upon which search engine optimization (SEO) was built. Long seen as the most important factor for search algorithms, keywords serve to allow search engines…

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Google Reviews and Your SEO What You Need to Know

Business owners face many challenges as they strive to connect with a steady stream of new customers. Insurance agencies experience the same challenges, which is further complicated by a highly competitive marketplace. The practice of…

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Google Search Console’s Newest Features July 2019 Roundup

Google’s Search Console is a powerful set of tools and resources designed to help digital marketers and search engine optimization (SEO) professionals to monitor the performance of online properties. With these tools, interested parties are…

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From July 1st Onwards, Google’s Mobile-First Indexing Will be the Default for All New Domains

It is no secret that mobile devices have taken the world by storm. Seen as somewhat of a curiosity only a few short years ago, mobile computing devices like smartphones and tablets have become an…

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A Picture’s Worth a Thousand Words: The Steps to SEO Image Optimization

Nearly everyone is familiar with the phrase “a picture is worth a thousand words.” This time-worn slogan sums up the power of images in conveying a message, illustrating a topic, or sharing a story. In…

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How Did Google’s March 2019 Core Algorithm Update Affect SEO?

If there is one thing certain in the search engine optimization (SEO) environment, it is this: nothing remains the same for long. Continual changes in how search engines behave, coupled with emerging techniques and strategies…

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Optimizing Your Site for Mobile: It’s Not Just an Option Anymore

Mobile computing devices, such as tablets, laptops, and smartphones, have revolutionized the way we interact with the world around us. Mobile devices allow us to connect with others and to retrieve information whenever we want…

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As Google Continues to Move Towards Voice Search, How Will This Affect Your SEO?

Search engines have evolved dramatically over the past decade. In their earliest iterations, search engines relied almost solely on single keyword inputs by users, returning results that contained those keywords. Today, users can input single…

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The Rise of Predictive Analytics in Online Marketing

The role of the digital marketing professional is ever-changing. New techniques and tools are developed at a steady rate, causing marketing strategies to shift to leverage these advances. One of the most exciting and powerful…

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