Making a Case for Hiring a Web Designer

Posted on July 22nd, 2021 by nms

In today’s highly-connected digital society, many people turn to the Web to research companies before they make purchasing decisions. Your agency’s website is a portal connecting you and your customers – both existing and potential. The way that website appears and performs is critical. Insurance web design is a complex process, requiring expertise to deliver the desired results. By hiring a web design professional, you are able to take your insurance business to the next level, delivering a positive experience to your site’s visitors.

A Virtual Presence: The Role of Websites in Insurance Commerce

In the past, many insurance companies relied on brick and mortar offices to conduct business. Print and television advertising was often employed to expand an agency’s reach in their service region. Today, the internet has revolutionized the way companies do business – particularly in how websites facilitate connections between your agency and its customers.

Your website is the online face of your business. You rely on it to tell your agency’s story, provide information on your products and services, and include details to help visitors take the next step in their insurance purchasing journey. How would a prospective customer react if your website did not function or display correctly? What if your website looked amateurish? How do you think those factors would influence the opinions of your business? For insurance web design, a professional can help eliminate those risks, providing you with a robust website that looks and performs in the way that you want. In other words, a professional web designer can help showcase your business and your insurance brand.

The Web Designer’s Role

Digital marketing agencies employ teams of highly-skilled professionals with experience in all aspects of online advertising. Within these teams are web designers who specialize in creating and building the structure of the website itself. A website is comprised of numerous parts that all work together to showcase a company and include:

  • Logos
  • Branding
  • Search engine optimization (SEO) features
  • Images and graphic elements
  • Text-based content
  • Links to and from resources
  • Navigational structures

The role of a web designer is to bring these elements together to produce a site that performs properly and provides a professional, competent look to your company’s online presence. Each of the components of a website require expertise and experience to implement. Professionals have access to tools and techniques to create websites that look great and perform even better.

Isn’t Insurance Web Design Expensive?

There are costs associated with hiring a professional to take care of any business function. Insurance web designers are no exception. Designing a website takes time, energy, and funds to achieve. If you do the insurance web design yourself, you may discover that the results are simply not what you wanted, causing you to waste all that investment. Hiring a professional web designer, on the other hand, helps you to maximize your investment while giving you the ability to tap into proven strategies and techniques to produce the desired results. Although the upfront investment may be higher than a do-it-yourself website design approach, this investment pays off with increased online visibility and lead generation. Ultimately, hiring a professional saves your insurance business time and money, because professionals have the experience and skill necessary to complete complex projects on time and on budget.

Benefits of Hiring a Web Design Professional

In addition to the greater return on investment a professional web design firm represents, there are also many other benefits for insurance agencies. These benefits include:

  • A more professional look and feel to your agency’s website.
  • Consistency and reliability of your web presence – website, blogs, and social media channels.
  • A greater level of creativity.
  • Robust and prominent branding.
  • A unique perspective on what your agency represents and how your agency interacts with others.

A professional firm that works in insurance web design is worth the investment for these and many other benefits. With their help, you can take your business to the next level with a professionally-designed website that provides visitors with the information and details they need. This investment ultimately means one thing: With insurance web design taken care of by a professional, you can concentrate on what you do best: growing your business.

About Agency Tsunami

Agency Tsunami is the digital marketing division of Neilson Marketing Services, who has provided the insurance distribution sector with innovative marketing and communication solutions for over twenty-five years. With our Agency Tsunami program, we have implemented an integrated marketing strategy that includes optimized, professional websites supported by high-quality SEO and Social Media for hundreds of insurance retailers and wholesalers. Our goal is to help your insurance business perform and generate new opportunities. Give us a call at (800) 736-9741 to learn more about how we can do that for you.