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Google’s New Lazy Loading Documentation Can Improve Your Ranking

Earlier this week, Google released a new document geared toward webmasters and search engine optimization (SEO) professionals that details how their lazy-loading online content can be crawled, indexed, and ranked effectively in Google’s search results.…

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How Mobile-First Indexing Really Affects Your Ranking

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant,…

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Insurance CTAs to Convert online

For insurance businesses, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is and carefully-targeted your social media sharing is, many visitors…

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Less Than Half of Businesses Say They Use SEO. Why is That?

Search engine optimization, or SEO, is a proven formula for success. By increasing visibility in online searches, businesses of any size can benefit, bringing in more customers and improving revenue streams as a result. SEO…

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Strategies for Insurance Content Marketing

Not all insurance content marketing strategies are created equal, and unfortunately, not all of them are effective in bringing the results. Though a recent survey found that 80 percent of B2B marketers have a content…

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