Tag: Search engine optimization

Google’s Search Console is a powerful set of tools and resources designed to help digital marketers and search engine optimization (SEO) professionals to monitor the performance of online properties. With these tools, interested parties are…

If there is one thing certain in the search engine optimization (SEO) environment, it is this: nothing remains the same for long. Continual changes in how search engines behave, coupled with emerging techniques and strategies…

Search engines have evolved dramatically over the past decade. In their earliest iterations, search engines relied almost solely on single keyword inputs by users, returning results that contained those keywords. Today, users can input single…

Last month, we went over the various types of search intent that drive web users’ search engine queries, and discussed the benefits of understanding search intent and incorporating it into your overall SEO strategy. The…

In recent years, social media platforms like Twitter, Facebook, and YouTube have transformed the digital marketing landscape. Social media allows companies to reach potential new customers in myriad ways, building engagement and interaction that can…