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As Google Continues to Move Towards Voice Search, How Will This Affect Your SEO?

Search engines have evolved dramatically over the past decade. In their earliest iterations, search engines relied almost solely on single keyword inputs by users, returning results that contained those keywords. Today, users can input single…

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The Rise of Predictive Analytics in Online Marketing

The role of the digital marketing professional is ever-changing. New techniques and tools are developed at a steady rate, causing marketing strategies to shift to leverage these advances. One of the most exciting and powerful…

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Improving Your SEO With Question-Based Content

Last month, we went over the various types of search intent that drive web users’ search engine queries, and discussed the benefits of understanding search intent and incorporating it into your overall SEO strategy. The…

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How SEO and Social Media Should Work Together in Your Digital Strategy

In recent years, social media platforms like Twitter, Facebook, and YouTube have transformed the digital marketing landscape. Social media allows companies to reach potential new customers in myriad ways, building engagement and interaction that can…

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SEO and Search Intent

As the years have gone on and the Google algorithm has grown more sophisticated, people have given vastly different answers about the most important part of your search engine optimization (SEO) strategy. Previously, the main…

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How Insurance Agents Can Use Local SEO

In digital marketing, many components come together to improve search visibility for companies. Search engine optimization, or SEO, forms the foundation of every digital marketing campaign. As search user habits have evolved, thanks in part…

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Google’s New Lazy Loading Documentation Can Improve Your Ranking

Earlier this week, Google released a new document geared toward webmasters and search engine optimization (SEO) professionals that details how their lazy-loading online content can be crawled, indexed, and ranked effectively in Google’s search results.…

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How Mobile-First Indexing Really Affects Your Ranking

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant,…

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The Makings of an Effective CTA

For marketers, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is, and carefully-targeted your social media sharing is, many visitors will…

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Less Than Half of Businesses Say They Use SEO. Why is That?

Search engine optimization, or SEO, is a proven formula for success. By increasing visibility in online searches, businesses of any size can benefit, bringing in more customers and improving revenue streams as a result. SEO…

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