Blog

Google’s New Lazy Loading Documentation Can Improve Your Ranking

Earlier this week, Google released a new document geared toward webmasters and search engine optimization (SEO) professionals that details how their lazy-loading online content can be crawled, indexed, and ranked effectively in Google’s search results.…

Readmore

How Mobile-First Indexing Really Affects Your Ranking

In today’s always-connected society, mobile computing devices dominate the landscape. These devices, such as smartphones and tablets, allow people to retrieve information wherever they may be – whether they are searching for a local restaurant,…

Readmore

The Makings of an Effective CTA

For marketers, one of the most frustrating things is watching leads fail to convert. No matter how well-designed your site is, well-written your content is, and carefully-targeted your social media sharing is, many visitors will…

Readmore

Less Than Half of Businesses Say They Use SEO. Why is That?

Search engine optimization, or SEO, is a proven formula for success. By increasing visibility in online searches, businesses of any size can benefit, bringing in more customers and improving revenue streams as a result. SEO…

Readmore

Your Content Strategy Isn't Working, But You Can Fix That

Not all content marketing strategies are created equal, and unfortunately not all of them are effective in bringing the results. Though a recent survey found that 80 percent of B2B marketers have a content strategy,…

Readmore

In an effort to deliver relevant search results to users, Google continually updates its core algorithm. There is no fixed schedule for these updates, and often there is little notice. Each change, however, contains important…

Readmore